The scheme was devised by, and is a money maker for NALC. In truth "rewards" Councils for pre-dominantly doing what they are supposed to do by law.. Most paritioners won't have heard,of it and since they are not involved in the criteria for assigning it, why bother? A better option would be to seek certification under a recognised quality standard such as ISO 9001, assessed by independant organisation rather than a self serving membership society. i.e. NALC.